Cookie Policy
A cookie is a small piece of data (text file) that a website – when visited by You, asks Your browser to store on Your device, to remember information about You, such as Your language preference or login information. Cookies are often used to provide a personalized experience to You, as well as to provide reporting information regarding Your activity or how You are engaging with the websites.
This Policy sets out the different scenarios in which RiseAura Media and its Group (commonly referred to as “We” or “Our” or “Us”) may use cookies to automatically collect certain information about Our/Our Partners’ visitors/users.
“Partners” as used in this Policy, means, our publishers and other advertising clients. “Group” as used in this Policy, means, with respect to RiseAura Media, its affiliates and group entities.
Scenario 1 (RISEAURA MEDIA WEBSITE) – When You visit the RiseAura Media website, We use cookies to automatically collect certain information about Your visit to Our website and interaction with the same. They enable Our systems to recognize You, to identify how and which pages within the RiseAura Media website are visited and by how many people.
This enables Us to understand which parts of Our website are of greatest interest to Our visitors/users, as well as to understand certain aggregated geographic and demographic information about Our visitors/users. We use this information to continuously improve Our website, monitor and analyze web traffic.
OPTING OUT
If You do not like the idea of third-party cookies, You can change Your browser’s settings to delete such cookies that have already been set and/or to block third-party cookies from being placed in future. To learn more about how to do this, visit the help pages of Your browser. If You wish to opt-out of Non-essential Website Cookies (Analytics cookies and Third-party advertising or targeting cookies) placed by RiseAura Media, You can change Your browser’s settings to delete such cookies that have already been set and update your future preferences via the cookie banner displayed on the website. Please however note, that, if You delete these cookies or do not accept them, You might not be able to use all of the features We offer, You may not be able to store Your preferences, and some of our pages might not display properly.
Scenario 2 (RISEAURA MEDIA AD NETWORK AND CHANNELS) – As a provider of advertising services, RiseAura Media may collaborate with Partners who facilitate embedding/firing/placing of RiseAura Media cookies on their websites (including mobile websites). In this scenario, cookies of RiseAura Media shall be considered as third-party cookies.
Typically, RiseAura Media collects data related to Your interaction with such Partner websites like: the pages You visited, anything added to Your cart, or type of browser or operating system, etc. This may also include events related to the RiseAura Media ad serving activity, such as the number of advertisements served to You by RiseAura Media.
RiseAura Media and its Group may use these technologies to:
Collect information about Your interaction with our Partners’ website to serve advertisements that are most relevant to You or to avoid serving advertisements that You have already seen or are not interested in.
Collect certain reporting information about the ads We serve that enable Us to keep a record of the Partner website that You were using when an advertisement was shown, or You interacted with.
Analyze the overall usage and trends, understand users’ interests, and monitor the advertisement serving process on the Partner website.
Perform system maintenance and prevent fraudulent traffic on Partner website with respect to Our services.
Our Partners may also place cookies on the websites You visit. Their use is governed by the specific privacy policies of such Partners, which can be accessed directly from their websites. We recommend You refer to the respective privacy policies of the sites You visit or use. We may supplement Our understanding of Your web browsing activity through information provided by Our Partners, including through Our Partners’ use of such cookies.
We may also supplement Our understanding of You with the cookie data that We receive from Our Group to improve advertising services and/or for internal analytics, in compliance with applicable laws and relevant commercial agreements. As part of Our or Our Group websites, We do not collect Your identity, name, address, date of birth, social security number, credit card/financial information, email address, or phone number through these cookies. We may share Your data collected from Our or Our Partners’ websites with Our Group or advertisers. We may also share Your data with Our third parties like data enrichment partners, and data-center providers in connection with the provision of services to Us.
We are required to maintain the cookie on Your browser in order to recognize that You have opted out from RiseAura Media. In the event of You clearing your cookies on Your browser, please note that if You delete/clear cookies or do not accept them, Our services may be disrupted, and We may not be able to serve You with relevant advertising. Further, please note that following Your opt-out, You may continue to see non-personalized advertisements provided by RiseAura Media that may be based on the context of the mobile website or webpage only.